We're all about doing things differently round here.

When the status quo want to sell somethin' to IMers, they create sales pages. Or video sales pages. Or both. They all do it.

But hey … who are we to poke sticks at them. We're sure they're really happy with their 2% conversion rate.

… or 5% conversion rate when the "hype & hoopla" dial gets turned right up to max. The warp speed setting.

"Scotty I need warp speed in three seconds or we're all dead!"

"Aye-Aye, Captain…"

Sorry. Not here.

Instead we're going to tell a story.

A non-sales letter in the form of a simple zero-hype story. Go figure, eh?

It's a story of two halves.

… because in the IM world, there are two types of people out there.

Two camps. Frank's and Matt's…

You're in one of the camps. We're in one too.

It's important to say right upfront that we're not saying that there's a right or wrong camp here. We just want to give you some perspective … some insight.

Lastly … this is a true story.

"In our work lives, will we settle for making a living — no sure thing these days! — or aim at the higher goal of earning a life?"

– Peter Buffett (son of Warren Buffett)

Path A: Frank

Frank knows it's possible to earn good money online. He can feel it in his bones.

Although … to be fair, he's not seen real proof (results) himself.

But for God's sake, the gurus drive around in Lamborghini's, Ferrari's and Porsche's.

They live in some of the most exclusive places in the world.

… they must be making tons of cash-oh-la. No two ways about it.

Hell, Frank's seen the Photoshop screen shots that get touted on their sales pages. These guys are killing it.

Frank works a full time job. He doesn't really like what he does. Hell, who's he kidding? … he hates what he does. Working for da-boss-man. Making him rich.

It pisses him off.

It gets to him.

He wants a way out.

… but he has a family to think about. Catch-22. Crap!

He really doesn't have the time to invest in building something "slow-and-steady". Screw that. Frank is desperate.

He NEEDS results now. Like yesterday.

Plus … Frank is no dummy. Life is full of shortcuts for those clever enough to have their eyes-wide-open.

… and Frank has his eyes OPEN, baby!

His "opportunity radar" is a highly-tuned machine. It's rigged to "super-sensitive" mode.

His built-in seismograph can detect all kinds of opportunities that have the ability to produce quick-and-easy results.

Frank is onto these like nipple tassels on a burlesque dancer.

Hype is simply there to get his attention, and he understands that. He'd hate to miss out on an opportunity.

One of Frank's favorite stomping-grounds is the Warrior Forum. He loves it there. So many opportunities for $7.

He's like a kid in a candy shop.

Hell … he owns most of them. And those he doesn't own, get put on his "waiting list" for after pay-day. He'll pick 'em up then.

Over the past 3 years, Frank has built (or purchased) 100s of websites. Sure, none of them have ever made much money on their own.

But it's all part of a process — a numbers game. So Frank is patient. Sooner or later he'll strike gold.

It's not the fault of the gurus that Google changes the game each month. Farmer update this, Panda update that.

Hmmm … come to think of it … yes, getting his AdWords account banned for life was a bit of a set back. Frank remembers the panic vividly.

But lucky for him, he was in the right place at the right time. Because no sooner had he (and 1,000s of others actually) lost his account … when a new (better) opportunity hit his inbox.

Awesome!

Frank loves the gurus, for the most part. They're so fast at discovering all these shortcuts and loopholes.

So Frank purchases the new SkrewYouGoogle training for $297. It's a little expensive … but that's because it reveals a new "secret".

(Frank rubs his hands with excitement!)

.

.

(Some time later…)

.

.

Results? … well, not that great actually. 847 clicks and 1 sale. $62.70 in the red, excluding the cost of the course. Crap.

But that was prob'ly because the course was sold to 5,000 people. That's what Frank tells himself anyway.

Oh well … Frank only lost 3 weeks messing about. But he got his money back. ClickBank makes refunding so easy.

3 frustrating years later…

Frank is burnt out. His hard drive is full of crap hype-y products that have produced zero meaningful results for him.

He scratches his head. He wonders if it's just him, or if everyone else is also battling to achieve any meaningful results online?

Frank wonders what his 'ol buddy Matt is up to. He remembers that Matt got into this whole IM thing about a year ago.

He shoots Matt a quick email…

Click here to continue…