About Andre & Steve

Here at TLB HQ we have an eclectic mix of skill sets, which helps make TLB so unique and special (in our humble opinions).

If you don't already know us, here are our backstories (as in: "all about us"). This is our journey (so far).

Hey, Andre here…

You may know me from Affiliate Bully or Autoresponder Madness — but more about that in a bit.

I've been marketing online full time since October 2003. So I've been doing this for a while now (what's that, 9 odd years?).

It was a grind (and a massive learning curve) in the beginning. It wasn't until late 2006 that I finally "cracked" the secret code that worked for me.

… which was when I achieved my first $70,000 net month (I generated around $130,000 in overall sales that month).

What I had figured out wasn't a fluke either. Not by a long shot.

Two months later I promoted Chris McNeeney's Day Job Killer…

I was the #1 affiliate on launch day for his $77 product. Sold over 600 copies in one day. From a small (tiny) email list.

Yet another $20,000 payday. Here's a copy of my two week check from ClickBank:

The following month (March 2007) I was the #1 affiliate for Brent Hall’s Multiplier Method — selling over 300 copies. Again, from the same tiny little email list ($77 product).

None of this was a result of blind luck. I had developed a system. I knew exactly what to do.

I knew exactly how to leverage email marketing in a way that almost "magically" resulted in subscribers taking out their credit cards and buying everything I recommended.

I was the #1 affiliate for Anik Singal's PPC Classroom 1.0. From a list of less than 800 subscribers. ($397 product)

I was the #1 affiliate for Peter Spaepen's Nanobloggers. Another small list of 695 subscribers. 232 sales ($97 product).

There has been other #1s. Many others in fact. And there has been more top 10 finishes than I can count.

Point is … this wouldn't be impressive at all — under normal circumstances. Except for the fact that my email list is 10 to 50 times smaller than the email lists of all the "super affiliate" gurus whom I regularly beat (in some cases, by a large margin).

My claim to fame (my secret power, even) is my ability to generate amazingly high conversion rates.

October 12th, 2009 I did a stealth release of ARM (Autoresponder Madness) version 1 ($97 product).

It was to a small little waiting list. No big guru launch. Just a quiet under-the radar launch. 46.8% conversion rate:

On July 18th 2011 we pre-launched TLB (that's this site) to a small waiting list we had built. We limited entrance to 200 customers only.

… but I screwed up the conversion tracking part.

I had set a "conversion" to happen on the wrong page — so for the first 43 sales, our tracking wasn't recording conversions :)

The Results:

• List Size: 590 (so pretty damn small)
• Unique Visits: 414
• Number of sales: 202 (two extra people slipped in while we were disabling the order button)
• Conversion: 48.79%
• Price Point: $39.95 (per month)

My flagship email marketing product has been said to be the best email course available, anywhere — and that's not me claiming that either … that's what Ryan Deiss and Perry Belcher have said (and I ain't about to argue with them).

Most of the gurus are customers of my Autoresponder Madness training:

Okay, enough about me already.

Hey, Steve here…

Years ago (2002 timeframe) I had the brilliant idea that I was going to make money as an Herbalife Distributor.

You can probably guess how that ended up :)

However during that time I learned that other distributors were selling Herbalife products through e-commerce stores online.

And figured I could do the same.

Ka-Ploosh!

That ka-ploosh was the sound sound of me jumping off straight into the deep end. Because that's exactly what happened.

But I figured a few things out.

How to build out a site.

How to get it ranked on page-one of Google.

… and how to do PPC through AdWords.

By most measures of success that little site qualified and made me between $2K and $4K a month, for several years.

However I had greater aspirations that just $2K-4K/mo.

… and so began my foray into affiliate marketing.

It took a bit to get things working. But I eventually did … and ended up being the top affiliate for a World of Warcraft product on ClickBank.

But the REAL money is never just being an affiliate.

Truth is, it's often just as much work — sometimes even more, to be an affiliate, than it is to be the merchant.

So I teamed up with my current partner (outside Andre) and we launched our first product. It was called Warcraft Wealth.

And the rest, as they say, is history…

… well not really.

Just like with any success story, the reality is that there were lots of challenges along the way. In fact, we still deal with challenges now.

They never really stop. They just get bigger the further you go.

There's still lots of learning, and lots of course corrections.

Every step we climb just brings us to the bottom of the next step above us.

Our warcraft product was very successful and gave us the grounding we needed to launch into other markets.

The bulk of my income comes from outside of the IM (how to make money) space. We operate in a number of verticals.

We've sold Registry Cleaners, DIY Solar Guides, Survival Products and Financial Products.

(You can see a couple of our ClickBank screenshots below.)

This is from one of our merchant products:

… and here is our "affiliate" account for that same little business (we're an affiliate for ourselves):

We currently spend over $250K/mo on paid advertising.

We routinely run into the 800 pound gorillas of direct marketing — Agora, Boardroom, and the likes.

Along the way we've done many mid 5-figure affiliate promos, as well as several of our own 6-figure launches.

But when it comes down to it, we really still do the very same "boring" stuff day in and day out :)

We build offers, drive traffic, build lists and monetize our assets.

… over and over and over.

The same stuff we teach you here in TLB.

So when you're ready to get your own "tiny little business" focused in the right direction — be sure to join us here in TLB when the doors are open (or just add yourself to our waiting list if we're closed).