Creators are modern marketers, writers, entrepreneurs, solopreneurs, freelancers, photographers, musicians, storytellers, programmers, and anyone who is drawn to create for the betterment and enjoyment of others.
Basically, anyone who chooses to earn an independent living by:
- creating work they're proud of (that solves real problems),
- and work that matters to the people they serve (enough to pay for, and love enough to tell others about).
Creators, like you and like us, believe that our audience isn't there to serve us.
We serve FIRST.
That's how we create True Fans.
It's a simple win-win dynamic:
- Serve first,
- get paid (well) and earn financial freedom as a result.
This dynamic means you are completely aligned with the needs of your customers — because the people you are serving are also the people who are paying you for the value you create.
That's the formula for financial freedom.
If you're a creator who wants to build and engage with an audience, you're in the right place.
Welcome. We've been waiting for you.
We help people create businesses that matter, businesses that are intentionally small. Tiny doesn't mean insignificant or “low profit” — it simply means becoming invaluable to a small group of true fans.
As creators, this is what we care about.
(From left to right.)
- Attract a “pocket of people” (POP) who care about making positive change,
- Create deep, nuanced work you're proud of, work that solves real problems and creates real opportunities for the people you seek to serve,
- MAKE HAPPY CUSTOMERS. Create a “True Fans Factory” by mattering to them and serving them as if they were the only people left on earth. When you do this, EVERYTHING changes.
Peter Drucker once said:
“The purpose of a business is to create a customer.” — Peter Drucker
… but we believe HAPPY needs to be included. Make happy customers. Otherwise, what's the point? We're in the happy customer business, period.
Point three above is the driving force for creators.
People like us. And people like you.
Most marketers are so busy yelling about their average stuff, so busy hustling for an edge, they fail to realize that the most powerful opportunity is to create an experience that people want to talk about.
A world powered by “Big Data” and artificial intelligence and chatbots and automation out the wazoo. So the movements and buying behavior of every man, woman, and child — you and me — are tracked and piped into black box algorithms. Not (primarily) so our needs can be better met, but so mass advertising can be sold to the highest bidders.
That's not us.
We don't seek big. We seek small. Elegant. Hand-crafted.
We're proud creators.
We choose to be beholden only to our customers, our true fans who love the work we do.
True creators choose not to be in the commodity business.
We know the world doesn't need another mediocre commoditized widget for the attention-deprived mass-market.
Instead, we're in the relationship business, the human-to-human business of serving and mattering to the the few.
Other weird people like us.
As Seth Godin says, “People like us do things like this.”
It turns out we don't need (or want) everyone.
We just need a few we can delight.
The smallest viable audience.
People who care.
People who will enroll in the journey and take it seriously.
Who care about a human-to-human connection.
As creators, we serve the pockets of people who care about leveling up.
We are creators who serve creators like you.
We've been earning a full-time independent living online since 1998, and we've been helping creators do the same since 2009.
Along the way, we've worked with hundreds of clients and thousands of students — many of them just like you.
We believe small, focused, and relevant are the keys to serving and mattering in a world of noise and distractions.
If you have the desire to be a creator (either full-time or as a side business), we think you'll love what we have for you.
We help creators like you become smarter, more effective marketers. We help you be the hero to the people you seek to serve in ways the feel right to you.
If this resonates with you, welcome home.
We're so glad you've stopped by. It means the world to us.
When you're ready, start with our Emergent Marketing series. (You'll be glad you did…)
Let us show you what marketing done right, by people who care, looks like in action.