Ever read the book ZAG?
If not, you should. It’s revolutionary.
In business there are two strategy choices:
- Do (copy) what everyone else is doing, only slightly better, or slightly cheaper, or slightly faster.
- Or do something DIFFERENT and truly distinctive. Something that stands out. Something that produces exponential, not marginal results.
Disruptive strategies begin with the courage to zag where others zig. If your competitors are all starting to turn left, you look right.
There’s so much more value for you, and your audience, when you choose to turn the other way.
And it’s actually not that hard to do…
It takes no brilliant foresight. It does not require seeing what others don’t.
It simply requires reading the herd.
When your competitors all start running in one direction, you just need to ask…
“What if I ran in the opposite direction?”
That said, it’s not a path for everyone…
Because it takes guts.
Guts to stop copying the masses and incumbents, and to move in the opposite direction.
It’s scary as hell rolling the dice.
Yet it’s the only way forward if your desire is to be NOTICED in our ever crowded online world, and to stand out from the others.
The herd mentality creates an opportunity for the outlier willing to choose a different path.
We’re intentionally a small team of passionate individuals with a mission to transform the lives of the people we cross paths with, in both business and wellbeing.
But what truly gets us all excited and hot and sweaty under the collar, is helping people who value creating and shipping awesome shit, over just thinking, talking, and procrastinating.
We value practice (the act of doing) over theory (just consuming more information).
God knows we need “more information” like we need a freakin’ hole in the head. There is no real tangible value in being just another information dispenser.
We’re world class at helping our clients and tribe take relevant information, then translate it into effective and highly-leveraged action, that “levels up” your business (and yourself, as a human seeking to perform at their highest potential).
You can see all our products and masterclasses here (all of which focus on execution and practice over “just more info”).
We passionately love what we do. We wake up every day, excited with the possibilities of helping others build, level up, and optimize their businesses and lives.
Our work is our life. That’s what we choose; it’s purposefully how we’ve rigged our business :o)
You may be here simply out of curiosity…
Or you may be here out of need.
If it’s the former—we hope we’ve scratched that itch now. lol.
If you’re here out of need … then find what best matches and resonates with your needs, and start there.
Or get in touch with us directly, and let’s get talking about solving what you need solving.
TAKE ACTION TOWARDS YOUR DREAM LIFE; because action and practice trumps theory, and is what makes success inevitable.
To Your Success & The Life You Desire!