Context matters. It matters BIG TIME.
No idea or thought happens in isolation.
As humans, we have to link ideas and thoughts to other pieces of information to create context and give color.
When it’s not provided, we create our own meaning. We link or attach ideas to “cognitive pegs” in our mind.
Mention “funnel” to ten marketers, and you’ll get back ten different “versions” of what they THINK a funnel is or represents.
Depending on the group you ask, what represents a funnel could be very similar or vastly different.
What about “tripwire?”
Low priced front-end offer, right?