We Have Been Featured In & Presented At Tiny Little Businesses (TLB) | by Andre & Anita Chaperon
Expenses

Earn More by Eliminating Waste

EACH QUARTER ANITA, who does our accounts, forces me under extreme duress to go through our company expenses spreadsheet with her.

It’s like going to the dentist.

I’m not a fan, but I also know it’s important and needs doing.

So I play ball.

She works her way down the list, asking the same question each time, “Do we still use or need this?”

“Yes.”

“And this?” she asks.

“Yes,” I say.

“And this?”

“Um .. no, not really.”

read more »

The Marketing Pro vs The Marketing Amateur (Case Study)

THIS EMAIL IS A REAL life example of the difference between how a pro and an amateur operate.

There seems to be two types of business owners on the inter-webs (within our little marketing subculture).

Those who actively play an offensive role and those who are passively defensive.

The distinction being that the former will actively go after opportunities (read: not shiny objects; that’s very different) that will add more value and stability to the engine of their business.

Whereas the latter will wait for shit to happen (or not happen) before reacting.

read more »

How To Read a Business Book (Hint: Learning = Behavior Change)

I READ A BOOK TWO weeks ago and I really connected with the thesis in a massive way. Which has already created change in how we “rig” things in our business.

Before I reveal the book, some context and wisdom from almost a decade ago. An insight which resulted in us leveling up our own game.

So, back in 2008, Seth Godin wrote an article titled, How to read a business book.

In it Seth said some things that instantly shifted how I consumed business books, and most importantly, the value I derived from them.

read more »

What I Learned From Reading Every Amazon Shareholders Letter

TWENTY YEARS AGO Amazon went public.

And I guess it’s then fitting that, yesterday, after the Amazon’s third-quarter earnings report (which beat analysts’ estimates for earnings and revenue), their share price jumped more than 8%.

Jeff Bezos owns around 81 million shares.

That 8% share bump increased Jeff’s net worth (on paper) by $6.44 billion IN A SINGLE DAY.

(Oh how the other half live.)

According to data from Bloomberg, with the extra $6.44 billion, Jeff passes Bill Gates to be the richest person in the world as of right now ($90.6 billion).

This isn’t, however, why I’m sharing this story with you today.

read more »

Ask Better Questions: A Mental Model For Better Results

AS A RESULT OF the previous post, some interesting things played out. The “butterfly effect” in action I guess.

One such thing was a customer who emailed me with a link to an article that he had written that complements Ryan’s note-taking system.

Similar topic, different application.

Where Ryan’s article is a workflow for note taking to assimilate information (and most importantly, easy retrieval for when needed later)…

… This other article is a “mental model” to leverage information overload; and a creative tool for problem solving.

It’s a new way of looking at the world and how to deal with information overload (a “lens” in which we can then filter information).

It’s simple, but brilliant!

read more »

Simple Note Taking Method (Analog w/ Digital Alternative)

YESTERDAY I READ A a brilliant article that I want to share with ya.

Now that we’re all hard-wired with gigabit connections into the “Matrix”, one of the big challenges we all face is how to assimilate all this information that’s washing over us daily.

Courses, books, articles, social, spam (hey, some people enjoy the ads), and offline chinwags with friends…

There’s more than 5 billion people who are calling, texting, tweeting and browsing on mobile phones worldwide right now.

YouTube users upload 48 hours of new video EVERY MINUTE of the day. And there’s 571 new websites created EVERY MINUTE.

Data is growing faster than ever before, and by the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet.

read more »

Drip Email Automation

Drip vs ConvertKit vs ActiveCampaign (Full Review)

IN JUNE 2017 we moved to Drip after having been using ActiveCampaign since September 2014.

(Before ActiveCampaign we had been using AWeber since 2004, some ten years earlier.)

Drip solved a problem that ActiveCampaign couldn’t. It wasn’t about a lacking feature; ActiveCampaign has more than Drip.

In many ways is was about less, not more. ActiveCampaign had become too “bloated” (for our needs).

This is a review of why we moved to Drip, as much as it is about a deep look at both ActiveCampaign and ConvertKit.

Drip, ActiveCampaign, and ConvertKit are all world class tools. We all have different needs. This review is about that.

read more »