This email is a real life example of the difference between how a pro and an amateur operate…
There seems to be two types of business owners on the inter-webs (within our little marketing subculture).
Those who actively play an offensive role and those who are passively defensive.
The distinction being that the former will actively go after opportunities (read: not shiny objects; that’s very different) that will add more value and stability to the engine of their business.
Whereas the latter will wait for shit to happen (or not happen) before reacting.