Tiny Little Businesses (TLB) - Marketing Education For Creators | by André & Anita Chaperon

Context-Driven Squeeze Page

Context matters. It matters BIG TIME.

No idea or thought happens in isolation.

As humans, we have to link ideas and thoughts to other pieces of information to create context and give color.

When it’s not provided, we create our own meaning. We link or attach ideas to “cognitive pegs” in our mind.


Mention “funnel” to ten marketers, and you’ll get back ten different “versions” of what they THINK a funnel is or represents.

Depending on the group you ask, what represents a funnel could be very similar or vastly different.

What about “tripwire?

Low priced front-end offer, right?

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Tiny Asset Engines

In this article I reveal what a Tiny Asset Engine (TAE) is, and how to build ’em.

Firstly, what they are?

As the name suggests, they’re “assets”:

asset (noun):

  • a useful or valuable thing,
  • regarded as having value.

In other words, something that has a store-of-value, like “money,” real estate, art, precious metals (gold, silver), etc. But this value typically isn’t “unlocked” until the asset is sold.

Tiny Asset Engines (TAE) on the other hand produce income that gets realized into your bank account every month (or every week).

Month after month, year after year.

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Earn More by Eliminating Waste

EACH QUARTER ANITA, who does our accounts, forces me under extreme duress to go through our company expenses spreadsheet with her.

It’s like going to the dentist.

I’m not a fan, but I also know it’s important and needs doing.

So I play ball.

She works her way down the list, asking the same question each time, “Do we still use or need this?”


“And this?” she asks.

“Yes,” I say.

“And this?”

“Um .. no, not really.”

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The Marketing Pro vs The Marketing Amateur (Case Study)

THIS EMAIL IS A REAL life example of the difference between how a pro and an amateur operate.

There seems to be two types of business owners on the inter-webs (within our little marketing subculture).

Those who actively play an offensive role and those who are passively defensive.

The distinction being that the former will actively go after opportunities (read: not shiny objects; that’s very different) that will add more value and stability to the engine of their business.

Whereas the latter will wait for shit to happen (or not happen) before reacting.

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How To Read a Business Book (Hint: Learning = Behavior Change)

I READ A BOOK TWO weeks ago and I really connected with the thesis in a massive way. Which has already created change in how we “rig” things in our business.

Before I reveal the book, some context and wisdom from almost a decade ago. An insight which resulted in us leveling up our own game.

So, back in 2008, Seth Godin wrote an article titled, How to read a business book.

In it Seth said some things that instantly shifted how I consumed business books, and most importantly, the value I derived from them.

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What I Learned From Reading Every Amazon Shareholders Letter

TWENTY YEARS AGO Amazon went public.

And I guess it’s then fitting that, yesterday, after the Amazon’s third-quarter earnings report (which beat analysts’ estimates for earnings and revenue), their share price jumped more than 8%.

Jeff Bezos owns around 81 million shares.

That 8% share bump increased Jeff’s net worth (on paper) by $6.44 billion IN A SINGLE DAY.

(Oh how the other half live.)

According to data from Bloomberg, with the extra $6.44 billion, Jeff passes Bill Gates to be the richest person in the world as of right now ($90.6 billion).

This isn’t, however, why I’m sharing this story with you today.

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Ask Better Questions: A Mental Model For Better Results

AS A RESULT OF the previous post, some interesting things played out. The “butterfly effect” in action I guess.

One such thing was a customer who emailed me with a link to an article that he had written that complements Ryan’s note-taking system.

Similar topic, different application.

Where Ryan’s article is a workflow for note taking to assimilate information (and most importantly, easy retrieval for when needed later)…

… This other article is a “mental model” to leverage information overload; and a creative tool for problem solving.

It’s a new way of looking at the world and how to deal with information overload (a “lens” in which we can then filter information).

It’s simple, but brilliant!

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