I’ve never got round to “updating” it because … well, because it’s still 100% relevant today.
For the past 14 months I’ve been meaning to add more stuff to it. But like I said above, it’s never been a priority so keeps getting pushed down the “to-do” list.
So instead of making everyone WAIT for me to pull my finger out and add to this training, I’ve decided to REPRINT the ORIGINAL training here.
It was all initially delivered as emails over 6 days.
So I’ve simply reprinted those emails here as pages of content, 6 in total (7 actually; the traffic lesson is a new addition).
97% I’ve not touched (because it doesn’t require any changing). But I have added a few bits here and there.
I hope you enjoy this.
It’s how I build my email lists—without a doubt my most important asset I have in business (or rather, when combined with what I teach in ARM).
SUGGESTION: Start on email #1 (this page) and work through the training sequentially, in order. Don’t skip ahead. You’ll miss out on a lot of insight by doing that.
Now without further ado, reprinted below is the original training delivered as emails.
In the next few days I’m going to be sending you the following emails:
- [LLB] Targeting (Email 2 of 6)
- [LLB] Positioning (Email 3 of 6)
- [LLB] Squeeze (Email 4 of 6)
- [LLB] Traffic (Email 5 of 6)
- [LLBB] Extra (Email 6 of 6)
When you see those emails, open them. Then read them. Every damn word.
Each email will be a “bite sized” lesson.
Shouldn’t take you more than 5 or 10 minutes to consume each email.
At the end of this bootcamp you’ll understand my approach to building highly-targeted email lists.
I’ve held back from creating a list building product for years.
The reason for that is that my approach is COMPLETELY DIFFERENT almost everyone else.
… and ultimately, I just didn’t want to share what works so insanely well for me.
The only reason why I’ve decided to “come clean” so to speak, is because of a somewhat selfish reason.
But hey, at least I’m honest, no? 🙂
I want more people to be exposed to AutoResponder Madness (ARM). Because the biggest objection for not purchasing it, is…
“I don’t have a list!”
Can’t argue with that.
If you’ve got no list … well, you’ve got no list.
So no way to implement what I teach in ARM.
I get it.
So in the next 5 days I’m going to remedy that fact. Because building a list should really be your #1 priority.
So firstly I’m going to knock a few MYTHS on the head.
Clear up some of the disinformation and fog surrounding this topic.
Then I’ll present you with the big picture of how I approach building hyper-targeted email lists.
I have a tagline I’ve associated with ARM:
MONSTER PROFITS FROM TINY LISTS
The ‘MONSTER PROFITS’ part is what ARM is all about.
It teaches the nuts and bolts of that.
But it doesn’t cover HOW TO create the ‘TINY LISTS’ component. Which is helluva important, of course.
So let’s start…
There are two main myths with list building that get spread around like wildfire.
Reason why is simple:
Because the alternative is *NOT* what the gurus teach. The disinformation creates demand for their stuff.
The money is in the list therefore your list is your #1 asset in business.
Hmmm … not so. Not even close.
I know of too many guru marketers who have huge lists that are close to worthless.
The money is NOT IN THE LIST.
The money is in the RELATIONSHIP you have with your list (which is the ‘the asset’).
People will only willingly (and happily) take out their credit card and buy from you…
… if they:
KNOW, LIKE & TRUST you.
As in, if they believe you have their best interest at heart.
Those feelings are nurtured (over time) throughout the RELATIONSHIP between you and your list.
The #1 asset in my business, is the relationship I’ve nurtured with my prospects and clients over time.
I can send out an email at anytime and generate a few thousand dollars, pretty much instantly.
But I can ONLY do that because I’ve earned the trust and respect of my crowd.
(… and that trust can’t be abused.)
Now I won’t cover relationship building in this course (because ARM teaches that).
This training is purely list building (as in how to get targeted people onto a list of yours).
(btw: this is closely related to myth #1)
List SIZE matters. BIGGER is better.
I have tiny little lists that out perform monster guru lists, all day long.
I have many clients that do the same.
Ultimately, SIZE itself doesn’t matter. In many cases, less is more.
Tiny trumps huge.
It all comes down to targeting and filtering an audience (few people do this).
I cover this is the next lesson.
I have a small list of 178 customers that earns me $8K EACH MONTH in profit.
Another list of 408 customers that earns me $4,060 each month (in pure profit).
I have many other (small) lists that result in thousands of dollars whenever I send out emails.
(… or whenever the automated “systems” I use sends out ’em emails.)
I have a client that operates outside of the IM space. In 2010 he earned a over $150,000 from just 60 customers.
And continues to earn $5K/mo from that SAME list.
Notice that we are NOT selling stuff to monster lists that are 100K in size.
No need to.
Anyway. Just wanted to get those two big myths out the way.
Now let’s start the juicy stuff.
I’ve attached a PDF to this email.
Open it now.
That’s the big picture.
The stuff circled in green is what I will be covering in this short bootcamp.
André “zag when they zig” Chaperon
ATTACHMENT FROM EMAIL