Without it you have nothing.
But you know that already. I’m telling you nothing new.
What is less obvious is when something like this happens:
- Unique visitors: 500
- Squeeze opt-in rate: 9%
- Sales: 0
500 visitors, zero sales. Hence $0.00 (commission being $33.50 in this example)
I’ll get to that in a sec.
Let’s change the traffic system up (tighter targeting). Nothing else changes.
- Visitors: 500
- Squeeze: 21%
- Sales: 5 ($167.50)
Why the big difference?
Before I tell you, here’s one last set of metrics:
- Visitors: 500
- Squeeze: 62%
- Sales: 78 ($2,613)
The only difference in all three cases was the traffic targeting.
Now here’s the part that most people don’t stop to think about.
Traffic (’em clicks and impressions) = humans.
Real alive people with a beating heart that pumps red blood through a circulatory system.
… with feelings. Hopes. Dreams. Ambitions and aspirations. Emotions. Irrational fears.
… in a word:
Good traffic vs bad traffic.
High conversion rates vs low conversion rates.
Sales vs no sales.
Good subscribers vs bad subscribers.
When the rubber meets the read, it all comes down to this.
When there is a disconnect between what you are saying and what your visit wants, needs or desires … then conversions WILL BE LOW (or non existent).
The better the “connection” between your sales messaging and the NEEDS of the HUMAN BEING on the other end, the higher your conversion rate will be.
Traffic is everywhere.
We can all get it.
Sometimes it’s expensive. Other times cheaper.
Never really free though (unless “time” isn’t a factor that concerns you).
This isn’t a traffic course. That’s way beyond the scope of what I’m teaching you here.
But you need to understand that your ability to target your ideal target audience will require an element of trial and error…
… time and effort.
Traffic is NOT where you start tho (like a lot of marketers think).
You need to FIRST have a clear idea of who you want to “talk to”.
Then you craft your message (positioning). That’s your conversion system. Your lead capture process.
Traffic comes LAST.
It’s not about rotating offers in front of a traffic source until a sale is made.
Although that works … it’s not how to create a (largely automated) sustainable business online.
Your product (or the product you’re promoting if you’re an affiliate) should solve a real problem.
It’s a solution for a specific group of people.
Your traffic system is all about finding and reaching (at scale) those
… as in the problem you already have the perfect solution for.
Think back to the email on positioning.
JURA doesn’t target the low-end coffee consumers. That’s not their audience.
Same as ICON.
They only target and attract rich enthusiasts. They aren’t interested in the person who only wants a $20,000 family sedan.
Amazon (with their Fire) are not targeting the high-end feature-rich $500 tablet market.
… and knowing all of this will allow you to better acquire traffic to your offer.
I’m a big (massive) fan of referral and JV traffic.
It’s targeted as hell.
These people are already typically predisposed to what I have on offer (very targeted).
Makes life a lot easier.
But (in contrast) my good friend and TLB business partner gets most of his traffic from big-ass media buys.
Like 81 million impressions resulting in 317K clicks (in one month). That’s a lot of eyeballs. Costs him close to a million a month on buying traffic.
But those eyeballs are largely targeted to his offer.
It’s a good fit.
The offer makes sense to them.
He solves a problem they have.
As amazing as JV traffic is, it’s not something that’s ON all the time (like Steve’s media buy traffic).
JV traffic comes in spikes. Whenever you do a deal.
So instead of me just tell you how I get traffic, I thought it would be far more valuable to you if you got a glimpse into the traffic systems of other successful marketers too.
So I emailed a bunch of my friends.
Some are “gurus”. Others operate completely under the radar. But they’re all super successful.
Here’s what I asked them:
You have a campaign. It’s completely setup (points 2 & 3 below):
- Lead Capture
- Email > AFFILIATE Offer
You have an initial traffic budget of $500. What would you do to bootstrap initial sales?
You can’t leverage your own list.
André “traffic is everywhere” Chaperon