Art of Email (AoE) is the long-awaited replacement of our flagship email marketing course, AutoResponder Madness (ARM).
AoE is an all-new expression of ARM. Same DNA, but updated to reflect the nuances of today’s changing landscape — where privacy is being prioritized, sustained attention is at an all-time low, everyone is shouting louder to be heard, and where ‘influencing’ is the new business model for the attention deprived.
Now, more than ever, a new style of modern email marketing is required that’s audience-focused, where earning trust and establishing long-lasting relationships is emphasized before transactions.
Welcome to a better way of doing modern email marketing.
The Durable Business (TDB) is based on timeless principles. It’s our attempt to identify the underlying framework for building a long-term business asset that applies to service businesses, digital/virtual information/knowledge products, consulting, etc.
TDB is what we would do to grow a business from $0 to $100,000 in revenue.
A Strategic Approach to Paid Traffic Acquisition (Google Ads, GDN, and Facebook)
