We find ourselves at a threshold — a changing of the guard — because the ‘Game of Marketing' has changed…

Tactics and strategies that used to work are failing.

AI, automation, fill-in-the-blank templates and the ‘get rich quick' pipe dream have all combined to flood the market with uninspiring, ‘same-as-everyone-else' junk.

And, in response, many marketers are selling harder than ever just to keep their heads above water.

But, it doesn't have to be that way.

There's a (much) better way.

We know that because, between the two of us, we've been on the front lines of digital marketing for more than four and a half decades.

And we'd like to share what we've learned along the way…

Not a few ideas that sort-of-worked last month. Or last year. And only in perfect conditions when the stars aligned.

Tried and true principles that have stood the test of time.

Principles that will be as true — and as effective — 5, 10, 20+ years from now, regardless of what happens with AI and other technology.

Let's get started…

On January 3rd, 2022 we removed all our individual courses from the market when we observed from our pool of thousands of customers that our most successful students owned all of our core courses.

They could see the whole picture — the entirety of the system as it relates to getting attention, sustaining attention, and monetizing attention — which meant they could execute faster, with more precision, and see better results sooner.

From that insight The Modern Marketing System (MMS) — which combines all of our professional work within a single systemic umbrella — was born.

When you enroll in MMS, you get immediate access to our ‘magnum opus' — the great work of our lives — including:

• Art of Email (AoE), and the six-week AoE implementation workshop
• Audience & Offer Masterclass (AOM)
• Sphere of Influence (SOI)
• The Traffic Engine (TTE)
• The Durable Business (TDB)
• and the six-week Momentum Builder Workshop (MBW)

Together, these courses teach the three non-negotiable ingredients of great marketing:

• Getting attention,
• Sustaining attention,
• and monetizing attention.

… all of which, systematically, determine business performance.

Getting, sustaining, and monetizing attention all need to “row in the same direction.” They can't be optimized individually. Each must connect to the others like puzzle pieces that fit together perfectly.

And each of those courses are built on the same underlying philosophy which means they work together perfectly.

Like this…

The Modern Marketing System Is For People Who:

• Create value for others from their own experience and expertise.
• Want to profit from the value they have to share with an audience who values that work enough to pay for it (and loves enough to tell others about).
• Who care about solving real problems and creating real opportunities for their audience.
• Who have a customer-centric mentality and recognize that when they serve first, they get paid (well) and earn financial freedom as a result.
• Who want to market with an audience, not at them.

People Who Want:

• Control over their lives, knowing that tomorrow will be better than today, and next month will be better than last month.
• Pride in their results, for themselves and for the people they care about most.
• A lifestyle that reflects their interests and values. (Strategic Coach founder Dan Sullivan's 4 Freedoms: time, money, relationships, and purpose, is a great place to start.)
• To feel great about how they're showing up in the world.

If that's you, read on…

Modern Marketing System Overview & Walkthrough

If you would like to see the inside of MMS, Shawn does a 26-minute overview in the video below. This is what you'll see when you log in for the first time.

There's something powerful about actually seeing our Learning Academy, the core courses, the workshops, and the MMS Community before you buy.

If you're wondering what's on the other side of the Modern Marketing System enrollment door, take a look.

If this resonates with you, we would love for you to join us on this journey.
Sincerely,

André & Shawn