We find ourselves at a threshold — a changing of the guard — because the ‘Game of Marketing' has changed…

Tactics and strategies that used to work are failing.

AI, automation, fill-in-the-blank templates and the ‘get rich quick' pipe dream have all combined to flood the market with uninspiring, ‘same-as-everyone-else' junk.

And, in response, many marketers are selling harder than ever before just to keep their heads above water.

But, it doesn't have to be that way.

There's a (much) better way.

We know that because, between the two of us, we've been on the front lines of marketing for more than four and a half decades.

We'd like to share with you what we've learned along the way…

Not a few ideas that sort-of-worked last month. Or last year. And only in perfect conditions when the stars aligned.

Tried and true principles that have stood the test of time. Principles that will be as true — and as effective — 5, 10, 20+ years from now.

Let's get started…

On January 3rd, 2022 we removed all our individual courses from the market. We did this because we found that many of our students entered our world through one of these courses — which represents only a part of a greater whole — and therefore had an incomplete picture of their role as a marketer, creator, or creative professional with expertise to share.

Over time some of our students purchased additional courses from us — another “cog” in the system — revealing more of the metaphorical elephant. A wider perspective of the “system of business,” but still an incomplete picture.

The insight we observed from our pool of thousands of customers was that our most successful students owned our four core courses. And as such, had a complete perspective and could therefore make strategic decisions on what elements to prioritize for their needs as it related to the system as a whole.

Put another way, because they could see the whole picture — the entirety of the system as it relates to getting attention, sustaining attention, and monetizing attention — they could execute with more precision, and see better results sooner.

The Modern Marketing System (MMS) embodies all our professional work within a single systematic umbrella.

When you enroll in MMS, you get immediate access to our ‘magnum opus' — the great work of our lives — including:

• Art of Email (AoE), and the six-week AoE implementation workshop
• Audience & Offer Masterclass(AOM)
• Sphere of Influence (SOI)
• The Traffic Engine (TTE)
• The Durable Business (TDB)
• and the six-week Momentum Builder Workshop (MBW)

Together, these courses teach the three non-negotiable ingredients of great marketing:

• Getting attention,
• Sustaining attention,
• and monetizing attention

… which all — systematically — contribute to the performance of a business. Getting, sustaining, and monetizing attention all need to “row in the same direction.” They can't be optimized individually. Each must connect to the others like puzzle pieces that fit together perfectly.

There's no template — each MMS student will create their own unique puzzle pieces as it relates to their unique business. But they all HAVE to fit together systemically to get results.

‘The System' Is For People Who:

• Create value for others from their own experience and expertise.
• Want to profit from the value they have to share with an audience who values that work enough to pay for it (and love enough to tell others about).
• Are willing to do the work to achieve their goals and dreams.
• Who care about solving real problems and creating real opportunities for their audience.
• Who have a customer-centric mentality and recognize that when they serve first, they get paid (well) and earn financial freedom as a result.

People Who Want:

• Control over their lives. (Knowing that tomorrow will be better than today, next month better than last month.)
• Pride in their results. For themselves, and for the people they care about serving.
• Lifestyle that reflects their values. (Dan Sullivan's 4 Freedoms: time, money, relationships, and purpose.)
• To feel great about how they're showing up in the world.

Modern Marketing System Overview & Walkthrough

If you would like to see the inside of MMS, Shawn does a 26-minute overview in the video below. This is what you'll see when you log in for the first time.

There's something powerful about actually seeing our Learning Academy, the core courses, the workshops, and the MMS Community before you buy.

If you're wondering what's on the other side of the Modern Marketing System enrollment door, take a look.

If this resonates with you, we would love for you to join us on this journey.

Sincerely,

André & Shawn